

We see a tendency in the rise of short-form content. People are not reading; they’re skimming their LinkedIn feed.
LinkedIn members no longer have time to read long text-only posts and short, actionable posts with clear formatting, good readability, simple language, and CTAs.
Videos are the best way to catch their attention and generate immediate engagement.
LinkedIn video posts generated over 300 million impressions on the platform after one year of its release.
With more and more people consuming visual content, video posts get a lot of engagement on LinkedIn. And it’s because they work so well.
LinkedIn videos get 3 times more engagement than text posts.
LinkedIn members are 5 times more likely to connect and start conversations on LinkedIn native videos.
In the B2B industry, LinkedIn videos are the new go-to.
The research shows that 85% of B2B marketers see video as an effective tool for generating leads.
Meanwhile, 78% say it helps to increase brand awareness.
Scroll down for the 4 most effective tactics for getting the most out of your LinkedIn video below.

Yes! This tool is entirely free, with no catch.
Yes! Taplio has more LinkedIn-dedicated tools that you can use for free to boost your engagement rates.
Taplio’s list of free tools includes:
LinkedIn videos have plenty of benefits. But how can you vary the content type without losing engagement?
Turn videos into engaging carousels with Taplio. You only need the video URL, and Taplio will do the work for you. Personalize the carousel with your profile image, LinkedIn handle, theme, font, and more.
Also, you can generate LinkedIn posts from the video’s URL with Taplio. Then, you can adjust the tone to match your brand voice, add a hook, or include a CTA.