Post engagement is every action someone takes on your post: reactions, comments, shares (reposts) and clicks. It is the raw count behind your engagement rate.

What counts as engagement

• Reactions: like, celebrate, support, love, insightful, funny
• Comments, including replies to comments
• Shares and reposts, with or without added commentary
• Clicks on links, images, documents or your profile

Not all engagement is equal

The algorithm weighs comments and shares more heavily than reactions, because they take more effort and create more conversation. Twenty thoughtful comments will do more for your distribution than a hundred likes.

How to get more of it

Posts that ask a real question, take a position or share a concrete result invite responses. See our tips to get more LinkedIn engagement for tactics that work in 2026, and track which of your posts earn the most interactions with Taplio's analytics.