--- url: "https://taplio.com/linkedin-benchmark" title: "LinkedIn Benchmark 2026 - Monthly Stats from 200K+ Posts | Taplio" description: "How do your LinkedIn posts compare? Free monthly data on engagement rates, best formats, posting times. Based on 200K+ real posts." type: static h1: "Linkedin Benchmark. See where your posts really stand" lastmod: 2026-07-28 fetched_at: 2026-10-06T09:08:16.783Z --- August 2026 edition, 54,000+ posts analyzed # Linkedin Benchmark. See where your posts really stand Every month we measure 54,000+ real posts from real creators and turn them into one benchmark. Where the median sits in your follower bracket, what the top 10% do differently, and which formats are actually pulling their weight right now. Access live benchmark Free. One email, no password, no credit card. ![The Taplio LinkedIn benchmark app, showing the follower bracket selector and four distribution cards laid out in a two by two grid.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cc064fe10f81f9ba7113_benchmark-app-hero-2x2.png) Access live benchmark Inside the free benchmark ## Six things you get the moment you open it All of it free, for every follower bracket from under 1,000 to over 100,000. Pick your bracket and the whole benchmark reflows to the people you are actually comparable to. Brackets ### Your bracket, not the platform Five follower brackets, each with its own distribution. A 2% engagement rate means something very different at 800 followers and at 60,000. Distributions P25P50P75P90 ### Four spreads, p25 to p90 Not a single average. Reach per follower, likes, comments and posts per week, each with the full spread from a quiet month to a top-decile one. Momentum **MoM** **MoM** ### Month-over-month movement Every metric carries its change versus last month, so you can tell a personal dip from a platform-wide one before you rewrite your strategy. Formats Img Vid Doc Text ### Format performance Image, video, document and text only, ranked on reach and on engagement. The spread between the best and the worst is wider than most people assume. Length ### Post length Five length bands in characters, each with its median reach and engagement. There is a clear direction in the June data, and it surprises most people. Timing ### Posting slots that work We record the day and the hour of every post we measure, which gives 168 slots a month. The benchmark shows the peak window for your bracket. ![The best time to post panel in the Taplio benchmark, a seven day by three slot heatmap showing the peak posting window for a follower bracket.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cc062733d43f3dab74a1_benchmark-app-public-besttime.png) The posting heatmap, free for every bracket. The exact hour unlocks when you connect Taplio. Access live benchmark With a Taplio account ## Compare yourself with even more data The regular benchmark only shows you follower cohrots. Go even further by connection your Taplio account! Compare yourself to people in your niche from your own country. Your engagement rate ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 Where your rate sits on the p25 to p90 spread of your bracket. Where you rank ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 Your exact percentile on the six main metrics, in plain English. Format performance ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 Which formats win in your bracket, against the mix you actually publish. Optimal post length ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 The character count that peaks for your cohort, versus your average. Best time for you ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 Your personal best day and hour, not the cohort peak slot. Progress over time ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 Your twelve month trend against the cohort median and the top 10%. Your reach per follower ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 How far each post travels relative to the size of your audience. Your likes per post ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 The volume metric everyone watches, finally with a scale behind it. Your comments per post ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a07f_benchmark-avatar-p2.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc92990205c3c92a094_benchmark-avatar-p3.png) ![](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bad_benchmark-avatar-p4.png) You ![Your LinkedIn profile picture placed on the cohort distribution.](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6aa2cbc98a74d75193996bc2_benchmark-avatar-you.png) P25P50P75P90 The metric that moves reach the most, and the hardest one to fake. Access live benchmark Connecting Taplio is optional and free to start. In the June edition ## Three things the data settled this month We are not going to pretend these are secrets. They are just measured, on a sample big enough that they stop being anecdotes. ### One format gets more than double the engagement of another And it is not the one the advice threads keep recommending. Same month, same sample, split by what was attached to the post. ### More followers did not mean a better engagement rate The curve does not go the way you would expect. There is a bracket where engagement peaks, and it is not the biggest one. ### Two metrics dropped platform-wide in June If your numbers fell last month, this is the first thing to check before blaming your content. It may not have been you. Access live benchmark Takes about ten seconds. You keep access on this browser afterwards. How to benchmark your LinkedIn ## Three steps, about two minutes 1 ### Enter your email to open it That is the whole gate. No password, no credit card, no Taplio account required. You also get the new edition each month, and one click unsubscribes you. 2 ### Pick your follower bracket Everything reflows to that cohort. This is the step most people skip, and it is why they end up comparing a 900-follower account to platform-wide averages. 3 ### Connect Taplio & compare yourself Optional. Your own marker appears on every distribution, with your exact percentile and your personal best posting slot. Access live benchmark Methodology ## Why this benchmark is different from the others ### Creators, not company pages Every other LinkedIn benchmark measures brand pages. This one measures personal profiles, which behave differently on reach, on formats and on posting rhythm. If you post from your own name, the usual B2B benchmarks describe someone else. ### Medians and percentiles, never averages A handful of viral posts drags any LinkedIn average upward. Compare yourself to a mean and you will feel behind while sitting above half the platform. We publish p25, p50, p75 and p90 for that reason. ### Rebuilt every month 54,000+ real posts, a fresh sample each edition, not a report from two years ago that everyone keeps citing. A bad month on the platform shows up as a bad month in the data. Current edition: June 2026. Engagement rate is reactions plus comments divided by impressions. FAQ ## LinkedIn benchmark questions What is the LinkedIn benchmark? A monthly measurement of 54,000+ real LinkedIn posts from personal profiles, broken down by follower bracket, content format, post length and posting slot. Instead of one platform-wide average, it publishes the full distribution, so you can see the p25, p50, p75 and p90 for each metric and find where you land. Is it free? Yes. The whole benchmark opens with an email address. No password, no credit card and no Taplio account. Connecting a Taplio account is optional and adds your own numbers on top of the cohort charts. Why do you ask for an email? Two reasons. It lets us send you the new edition each month, which is when the benchmark is most useful. And it keeps the data attached to a person rather than to a scraper. One email a month, one click to unsubscribe. What is a good engagement rate on LinkedIn? It depends entirely on your follower count, which is why a single platform-wide figure is misleading. The benchmark gives you the median and the top-decile threshold for your own bracket, so you can see whether you are in the normal range or in the top quarter of comparable creators. How is this different from other social media benchmarks? Most of them measure company pages. This one measures personal profiles, which behave differently on reach, formats and posting rhythm. If you post under your own name, the usual B2B benchmarks are describing a different game. How often is it updated? Every month, on a fresh sample of 54,000+ posts. Each edition also shows the change versus the previous month, so you can separate a platform-wide shift from a change in your own content. Do I need to connect my LinkedIn account? Not to read the benchmark. Only if you want your own numbers plotted on the cohort charts, and that access is read-only. We never post on your behalf. Resources ## More on measuring your LinkedIn performance Each benchmark answers one question. Here is where each question is answered in full. Visit the blog Free tool #### [best time to post on LinkedIn](https://taplio.com/best-time-to-post-linkedin) The timing data, broken down by day and hour. [Read](https://taplio.com/best-time-to-post-linkedin) ![LinkedIn engagement rate](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6a5a30ddcea39edf089ac743_linkedin-engagement-rate-cover.avif) Benchmark #### [LinkedIn engagement rate](https://taplio.com/blog/linkedin-engagement-rate) The formula, and the median to compare yourself against. 10 min read[Read](https://taplio.com/blog/linkedin-engagement-rate) ![how often to post on LinkedIn](https://cdn.prod.website-files.com/6939243f5769a4de787769c3/6a5a422a5f5bbfbcb9478fab_how-often-to-post-content-on-linkedin-cover.avif) Benchmark #### [how often to post on LinkedIn](https://taplio.com/blog/how-often-to-post-content-on-linkedin) The cadence that holds without burning you out. 9 min read[Read](https://taplio.com/blog/how-often-to-post-content-on-linkedin) ## See where you actually stand 54,000+ posts, five follower brackets, one benchmark. Access live benchmark Free, updated monthly.