LinkedIn for Lawyers: 7 Tips to Grow and Build Your Brand

Lawyers and law firms hoping to attract new clients and increase their professional network can benefit from having a strong presence on LinkedIn. LinkedIn for lawyers can help you convey to your prospects that you’re at the top of your niche, grow your brand, and network with other lawyers for referrals.

The key to success when you’re using LinkedIn for business is to have an optimized, robust profile that attracts the right people. The more time you invest in growing your brand as a lawyer, the easier it is to generate more leads. Here’s a complete guide on building a strong LinkedIn brand as a lawyer to reap the benefits.

Benefits of LinkedIn for Lawyers

Here are all the benefits you can experience when you have an optimized LinkedIn for lawyers profile:

• You can increase your visibility so more people know you exist and offer services they might need.
• You’re more likely to get referrals from followers.
• You can meet other lawyers who may send you referrals.
• You can discover new opportunities for your law firm.

7 Tips to Build and Grow on LinkedIn as a Lawyer

Personal branding on LinkedIn is about creating an impeccable professional identity. It sets you apart from other lawyers on LinkedIn, positions you as an expert in your practice area, and highlights your accomplishments and expertise.

Here are our top tips on how to use LinkedIn for lawyers to create a memorable personal brand.

1. Create a Unique Profile

Like LinkedIn for doctors or other professionals, your lawyer profile acts as your digital business card. It should be complete, accurate, and optimized to deliver your intended marketing message so your potential clients get a full picture of who you are and the services they provide just from your profile.

When optimizing your profile, pay close attention to these details:

• Upload a professional headshot and a banner that shows who you are and what you do.
• Your LinkedIn headline should be descriptive, include relevant keywords, and showcase your value proposition. Use Taplio’s Headline Generator to create an engaging headline.
• The summary section should describe your services, skills, and values.
• Include a clear call to action in your summary so your prospects know how to reach you.
• Complete the experience and education section of your profile.
• Highlight awards and achievements.
• Get endorsements and recommendations for your profile.

2. Write High-Quality Posts

An optimized profile will attract the right people, but if you want to retain them and convert them to followers, you’ll need to share content that provides value regularly.

Share posts that establish you as a thought leader and highlight your experience in your niche. When you post content that offers your unique perspectives and insights into a particular area, your audience considers you as a resource for information. They look to you for answers and may contact you when they need your help with legal matters.

Publish a good mix of your content along with relevant posts from your contacts if you think they’ll provide value to your audience. You can create high-performing LinkedIn posts with AI within minutes.

Some good examples of posts on LinkedIn for lawyers include:

• Legal updates about your area of practice.
• Success stories, such as case wins and settlements.
• Personal stories about your experience as a lawyer.
• Infographics, videos, blog posts, and other resources that can help your audience.

3. Create a Consistent Posting Schedule

You must keep visitors engaged by posting content regularly once you convert visitors into followers. When you post regularly, you stay on top of the minds of your audience. The more your audience sees your posts, the higher the chance they’ll contact you when they need legal assistance.

Identify the best time to post on LinkedIn for maximum engagement and schedule your posts in advance. Using Taplio’s scheduling, you can queue your posts and maintain an active presence on the platform.

When you schedule your posts with Taplio and post consistently, you’ll see a steady growth in followers and engagement.

4. Like, Repost, and Reply to Others’ Posts

Create authentic relationships with your contacts on the platform by engaging with their content. Take the time to like, repost, and reply to their posts regularly. When you post a comment on someone’s post, it will be visible to their audience. If you do this regularly, they’ll come to recognize you and may even decide to follow you if they find your comments thoughtful. This will increase your visibility and encourage others to engage with your content.

You don’t need to spend more than 15 minutes daily to achieve this. Use Taplio engage and reply to comments and discover the best content to engage with.

5. Automate Direct Messages

Take your professional relationship with those in your network up a notch through automated direct messages. With Taplio’s Auto DMs, you can set up personalized messages that will automatically send to those who like your post or leave comments on them.

Use this feature to reach out to your targeted leads to see if they or anyone they know needs assistance in a specific legal area. You can also use this feature to connect with other lawyers on the platform specializing in different practice areas for referrals. This will reduce the time you spend on the platform engaging with others while providing you the opportunity to start a conversation that may lead to an opportunity in the future.

Visual content speaks to your audience more than text. LinkedIn posts that include visuals get 98% more comments (pdf) than just text. For this reason, images and videos are crucial in a successful LinkedIn for lawyers’ marketing strategy.

Post more:

• Images
• Videos
• Infographics
• Carousel posts
• GIFs
• Illustrations
• Presentations
• Animations

7. Get More Leads for Your Law Firm

The ultimate goal of using any social media platform, including LinkedIn, is lead generation. You want to use your time on the platform strategically to maximize the number of leads you generate while minimizing your time on the platform. Use LinkedIn Ads or lead magnets in the form of free eBooks or guides to drive leads to your funnel. Lead magnets such as “Legal Checklists for Startups” and “Guide to Creating a Will” can be incredibly helpful in generating many leads.

Use tools and automation that make it easier and faster to generate post ideas, create content, engage with your followers, and get more business. All of this, and more, can be done with Taplio. Implement our 17-minute personal branding strategy that will allow you to create a strong lawyer brand on the platform that continues to attract leads with minimal effort on your part.

10 Legal Accounts You Should be Following on LinkedIn

Now that you know the best practices for LinkedIn for lawyers, let’s look at ten lawyer and law firm accounts that have been doing it right for some inspiration.

1. Mason Ashe

Mason Ashe’s headline is far from generic. He uses it to highlight what he does and who he helps through his services. The optimized URL and consistent posting help, too!

2. Baker McKenzie

This Chicago-based law firm posts many events, document posts, videos, and images aligned with its branding and culture. More importantly, the firm consistently posts content that offers a lot of value to its audience.

3. Janice Brown

Janice Brown’s profile successfully communicates her passion for the work she does. Her posts also manage to form an emotional connection with the readers.

4. DLA Piper

DLA Piper combines educative content on legal topics with strong visuals that manage to stand out in the feed. The firm also manages to add a human touch to its content through its podcast series and behind-the-scenes posts.

5. Tsion Chudnovsky

With her optimized URL, striking profile picture and cover photo, and the valuable content she shares on LinkedIn, it’s easy to see why her profile has attracted over 10,000 followers.

6. Hogan Lovells

Hogan Lovells manages to retain the attention of its audience by sharing valuable information in bite-sized, compact video format.

7. Arash Hashemi

Arash Hashemi connects with his audience on a human level by sharing his story, posting videos, and forming an emotional connection with his audience.

8. White & Case

This New York-based law firm leverages striking visuals and videos to keep its audience engaged. Additionally, it manages to attract the right talent by showcasing its work culture through its “Life” section.

9. Priyanka Khimani

This entertainment lawyer managed to attract over 37,000 followers with her visually striking LinkedIn profile, authenticity, and distinct brand voice.

10. Norton Rose Fulbright

Norton Rose Fulbright comes across as a credible and polished brand on LinkedIn because of its impeccable and cohesive branding efforts. It also leverages employee advocacy to attract qualified candidates and create a strong presence on the platform.

Taplio Helps Build Strong LinkedIn Accounts for Lawyers (With Only 10 Minutes Per Day)

Building a strong, memorable brand on LinkedIn for lawyers doesn’t have to be complex.

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Taplio helps you leverage AI to create personalized posts and carousels on autopilot. Sign up today to increase your reach, generate more engagement, and get more leads in just 10 minutes a day.